Two days ago, I received a message notification from email list a travel website, saying that 500 points are about to expire, reminding me to use it as soon as possible. I immediately opened its website, but an embarrassing thing happened. There were none of the items I could redeem, and the items I wanted didn't meet the redemption standards or needed to be charged, so I left in despair, thinking about the points. No use, it expires when it expires. Today, let's talk about the product's membership point system (only online products are included), you will learn about 6 aspects: What is the essence of the points system;
The point system of the Cainiao platform and email list the official channels of the express company; 3 reasons why courier companies don’t need to build a loyalty points system early; Express companies don’t do points, and they can retain users through 4 ways to play. 1. What is the points system Points are a type of membership system. Brand operators issue virtual platform points (currency) to attract new, activate and retain users, thereby building their own brand ecosystem and moat. From the consumer's point of view, points are additional benefits.
At present, more than 95% of products are equipped with large or small point systems. Is there really only points that can be connected between consumers and enterprises? 2. What kind of products does the point system apply to? Our most commonly used points such as online and offline supermarkets, banks/credit cards, etc. Gold rush coins are also a kind of points that wear a vest. We divide them into 3 categories according to the dependencies between points and product positioning (only online products are included).